Black carrots are a source for natural food coloring that originate from Turkey and other regions of the Middle East and Asia. The nutrients in Black Carrot Pigment that give them their colour are anthocyanins which have several health benefits, such as the potential for treating neurological dysfunctions like Alzheimer’s disease. They can also be beneficial when treating cancer.

The peach to strawberry red colour that Black Carrot Pigment produces can provide a natural alternative to synthetic food colorings such as FD&C Red 40.